When you think of a mobile app, most people automatically think of a downloadable app from Google play store or Apple store. These are called Native Apps. but there’s a new kid on the block… Progressive Web Apps.
What is a progressive web app?
A Progressive Web App (PWA) looks like an app, work like an app and for all intents and purposes is an app. The initial difference being there is no need to download it from an app store.
A PWA opens like an app but in your browser.
The Proggressve Web App is often much easier to use than any mobile optimised web page.
When you first visit a PWA, it will offer to put an icon on the home page of your phone or device. It will look just like a native app, making it really easy for people to open the app without having to go through a browser. All you need to do is click or touch the icon on your home page.
A PWA also loads very quickly. According to Google,
53% of users will abandon a web page if it takes longer than 3 seconds to load. Google.com
Owners of a PWA can interact with their customers by way of push notifications. A Push notification is a message that is sent to all devices which have installed the PWA. No need for e-mails, you can reach them directly and instantly. Emails can get lost in a junk folder.
Sending a push at the time a user is most likely to be using the app increases engagement uplift by 75 percent and purchase uplift by 384 percent – Source
With a push notification the owner can even select certain users to whom to send the notification. This might be a graphical location or some other paramater.
With an improved user experience, mobile apps and PWA’s allow the business owner to build their brand.
With good updates and relevant information on the app the user will return often to the app, building loyalty and customer satisfaction, while increasing conversions.
Native Web Apps
A Native web app is simply an app that you download from one of the stores.
PWA and native web apps are the same, but different. The same because they look, feel and work very similar. Different because the native app needs to be downloaded from Google Play Store or Apple Store. Your native apps will get updates regularly, and you’ll possibly get prompted from the app store to update the apps. Whereas PWA’s will update every time they are opened (like a web page) with no prompts to update, the user will simply see the most recent version automatically
If you are in business, any type of business, having a native or PWA app is becoming essential. Having an app built needn’t cost the earth.
or click one of the logos below to see some of our recent pwa’s in action (himt… this is best viewed through a mobile device, rather than desktop computer)