How To Make Your Business Stand Out From Competitors
There is one thing for sure, your business will not be the only business selling the product or service that you sell. So how do you make your business stand out from competitors?
Making your business stand out from the crowd is essential for your business success. But how do you do that? Before we go into how to make your business stand out from your competitors let’s have a look at what you and your competitors do the same,
Price certainly is something that may differentiate you from your competitors. However while price may be important to your potential customers it wont actually tell them anything about you or why they should buy from you.
If you are selling exactly the same product then you will find that you and your competitors are selling it at roughly the same price. Of course you may have a sale on that will affect the price but unless it is significantly different this will not be enough to convince the shopper to buy from you.
Service claims and gimmicks
You may attempt to stand out from the crowd by stating publicly that you give outstanding service. But this doesn’t really convince most shoppers. They will feel that any business that is still trading will give great service.
Going down the quirky and gimmick rout to try to stand out from your business competitors won’t usually work. People want value for money and may shy away from gimmicks. The general shopping public are not fooled by gimmicks. Although they may find them amusing the will not be more tempted to buy from you because you are quirky.
How to really stand out from your competitors
There is really only one way to be different from your competitors and stand head and shoulders above them. Your reputation is how to do it.
Build your company a great business reputation is one of the only ways to make potential customers sit up and notice you. Business Reputation is everything when it comes to having a successful company. People will walk past your competitors who sell the same product and service as you if your reputation is great
Build your business reputation through online reviews
To build a good online business reputation you need past customers to leave a good online review. Search engines like online reviews and will show them to shoppers searching for your product, If all of the below food takeaway outlets sold the same food at the same prices which one would you buy food from? If you are like me you would buy from the one with the most positive reviews and the higher star rating.
Show reviews on your website
Not only are online reviews good for search engines to find you, buy you want to go even further. You really want to get the reviews on your own website. Constantly updated good reviews on your site will help build your reputation and so make you stand out from your competitors.
So you can try all the promotions you want to try to get noticed or tell the world about how great the service you provide is. But nothing works better than genuine past customers building your company reputation by leaving good online reviews.