Differences Between Large and Small Businesses
How Large and Small Companies Differ
You might be familiar with the well known saying ‘Business is Business’. Well, yes and no.
Businesses are similar in so many ways however the way business owners think about their business differs depending on whether it is a large business or a small one.
There are some areas of running a business that are the same no matter if your company is a new small business or a multinational conglomerate. One such areas is maintaining contact with its customers. This can be done by using a Reputation Management System
Firstly let’s have a look at how large and small companies differ,
Large companies will have a board of directors. These are the men and women who run the company and make all the decisions. In a large company the board of directors are interested in:
1, Pleasing the board of directors
2. Pleasing the shareholders
3. Keeping each level of management happy
4, Satisfying existing clients expectations
5. Winning awards for the likes of advertising and creativity
6. Funding and expansion
7. Making a profit
Small companies are often run by one person or a small group of people. The priorities of a small business are very different from that of a large one
1.Making a profit
Yes that’s about it. While the large company has many areas it gives similar attention to, small companies exist to pay the bills by making a profit. This is the main aim of the small business.
However there is one area that both large and small companies need to make a priority. Keeping in touch with their clients or customers should be uppermost in the mind of all business owners and boards of directors.
Businesses of all sizes need to know what their customers want and the best way to do that is to keep in direct contact with them. There are a number of ways to do this. Be careful though not to mistake promotion to the customer as keeping in touch.
Keeping in touch means you need to be in a two way conversation with the customer. For example. Sending out e mail newsletters using a service such as Mailchimp is staying in touch but it is only a one way conversation. You to the customer.
One of the best ways to keep in touch with your customer and create a two way conversation is by using a Reputation Management System.
Reviews by Customers
With a good review system you can manage your reputation and have a two way conversation with your customer. Once a customer has bought from you, the opportunity to contact them is there. By sending them an e mail or text asking them to leave a review of their buying experience you have begun a conversation.
Once they have left a review on one of the many review platforms like Google, Facebook, Yelp or Bookings.com you can answer them by responding to their review. This is your two way conversation. Not only have you created a conversation with your customer but the reputation rating of the business can increase. The conversation and reviews will be found by others who are potential customers for your business. This helps them feel part of the conversation.
So, no matter if you are a company turning over millions or a one person start-up, one of the best ways to achieve success is by keeping in close contact with your customers.